But when it comes to using Facebook for business, for online marketing for many people still aren’t quite sure how to go about using Facebook for their internet marketing business. When you set up your Facebook page or fan page you will need to get more shares for your content to increase your chances of your Facebook page getting more unique visits.
So on that note here are 3 tips on getting more Facebook shares on your website
More than 70 percent of Facebook traffic comes through mobile devices, which means you must optimize content for mobile in every possible way. Ideally, anything you're linking to should be easy to read or view on a mobile device.
“Make sure to size and crop photos to fit Facebook's mobile dimensions,” says Laura Nathan-Garner, program director of integrated media communications at Houston’s MD Anderson Cancer Center. Images sized to 560 X 292 pixels are optimal for full display in the mobile news feed.
“Headlines and teasers should also be shortened when sharing link previews to ensure readers will get the full message,” she says. Copy within posts must be concise, she adds, and the first paragraph or teaser should entice readers to click through to longer-form text.
2. If posts take off fast don’t be afraid to boost them.
“When boosting posts, don't boost everything, and don’t boost before posts have gotten noticeable engagement,” says Nathan-Garner. “Audiences are more likely to engage if they see others have already ‘liked,’ commented on or shared a post.”
She warns that you may end up wasting money by prematurely boosting a post that doesn't resonate with people.
“No matter how good you think a post is, it's sometimes not what your audience wants,” says Nathan-Garner, “and sometimes the post you don’t expect to boost ends up being the one everyone loves.”
3. Would you ‘share’ this post
When people see your post, will they instantly want to share it with their friends? “If you don't think people will share your post, it's probably not going to help you achieve your page’s goals. To know whether something’s worthy of sharing, consider whether it's:
Colourful, interesting, surprising, inspiring, different, timely
“Another success factor is whether your post addresses your audience's problems, interests or desires,” for example if you have built up an audience for your niche of archery tips and lessons then chances are your audience don’t what to hear anything about the online marketing niche but they would love to hear about some new piece of archery related equipment you may have tried and it you have photos of this when then all the better.
Also some of the most successful posts give advice that speaks to a problem that you may have gone through and how you dealt with that problem and came out the other side. Don’t be afraid to give advice on your real world problems.
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