This may sound simplistic but this is the starting point of your follower growth. If you’re a business, make sure your Twitter handle is visible on your website and don’t be afraid to add it to your email signature as well. This way, you make yourself available to your customers and you gain followers that are genuinely interested in what you have to say.
If you have a blog, incorporating social share buttons is a must! People can then share your content with their followers and make your Twitter handle visible to new audiences. And if you’re active in other social networks, adding the link to your Twitter account in your bio, increases the chances of people following you across channels. Talk about a fan base!
2 - Don’t forget to share
As obvious as it may be, when sharing someone else’s content, including their Twitter handle in your tweet can help your follower growth. This simple gesture, not only helps improve your engagement rates, but also it increases the chances of getting followed by these users.
The same goes for hashtags. Every hashtag represents a Twitter community that users are a member of. For example, if I am interested in #Social Media I would most likely follow this hashtag on Twitter. Using hashtags that are relevant to the content you’re sharing and your industry, basically puts you on the Twitter map, brings you followers that matter to you and are more likely to engage.
3 - Be active in the twitter community
Live-tweeting during an event is a great way to gain new followers! All you need to do is track the hashtag of the event to monitor what people are saying and contribute to the discussion.
4 - The right people are there, follow them
Start by following and engaging with the influencers in your field, but make sure you also interact with people that tweet about topics similar to yours. How do you go about that? By monitoring relevant keywords and hashtags using tools like Tweet deck or Hootsuite. This way, you can identify which accounts are worth following, easily jump into conversations and land a follow-back from someone who is relevant to you!
5 - Gain more followers
Gaining more Twitter followers means expanding your Twitter reach. But how to do that the right way without breaking “Twitter laws”? Make your tweets relevant to your targeted audience and with decent content. And if people are interested on what you tweet, they’ll follow!
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